You want to give your ideal customer the right amount of information to help them buy the product they want, and convince them that buying this product is going to work out for them. When your products have a lot of details, have high-value and require higher persuasion power to get visitors to add the products to cart, you need product tour videos. So if a shopper is looking to buy a summer t-shirt, he will care more about whether it is sweat-free or anti-allergic than if it is made of 100% organic cotton imported from Italy. This area uses the rich text editorso that you can format your text. That's a lot of elements to consider, right? Never ignore both mobiles as well as a desktop view of your web page. But you also have some challenges, and one of the biggies is that your customers can’t usually see, touch, taste, or try your products IRL before they buy. You pulled all-nighter after all-nighter, with laser-focus to create a homepage for your online store that converts. Edit any template or override any section of your Shopify theme. Be honest. We have that covered for you since, at PageFly, we're passionate about helping you build a successful business. They hooked visitors right when they landed on the page with a buying-anxieties killer:: Product photography, though not out of this world, is good and diverse enough for shoppers to get the most important details of the product. Provide Easy Navigation Between Product Pages, Social Proof, Trust Badge and Customer Review, Be Honest About Shipping, Payment and Return Policy, Ecommerce Product Pages Examples: The Good, The Better and The Out-Of-This-World. To make any of these decisions well, from how much detail to include, to which product attributes to highlight in your photography, you need to really understand who your customer is and what they want from you. Promote your most sold or best-reviewed products. For example, we work with adventure and outdoor brands. How things are arranged on the page, and what’s included, can have a big impact on your conversions. The reason we include Naiisee is that beside good photography, easy navigation and clear product description, they’ve done Creating Urgency - Best Practice #7, really well. Always keep in mind that since your customers can't touch, feel or smell your products, you have to bank on excellent media to earn your customer trust. On the bright side, it turns out there are a lot of options out there to help you get the lightest, highest quality images for your Shopify store. What went wrong? Studio Proper. After the first two parts, you probably think that building a powerful product page is a workhorse with a lot of responsibility and checklists. However, Manitobah Mukluks combined forces from some of the best practices we mentioned earlier to ease the purchasing anxieties and sway visitors to become shoppers quicker. They want your products to do something for them—solve a problem, make them better, help them do something. Moreover, sellers in Shopify are also provided knowledge on how to get a perfect image in Shopify. Easy Contact Form is a Shopify app that helps you upgrade your contact form by allowing you to add background images, … Understand Shopify’s Limitations. Shopify metafields allow merchants to store extra information to customize product detail pages. The more the merrier: Use more than 1 photo. Exactly. When you are looking for a perfect Shopify theme for your one-product store, think of what you are going to communicate with your customers. Then, it's about getting them to notice how trusted you are, with 2 well-practiced approaches: Let's make another detour to the statistic department. Let’s continue with the Shopify store Drop Bottle. At the end of the day, a product page is a landing page, so you can steal some of the best practices from more “traditional” landing page advice. And the impact of great product photos goes far beyond just your product pages, in case you’re still on the fence about investing in your photos. You want to give your ideal customer the right amount of information to help them buy the product they want, and convince them that buying this product is going to work out for them.As Rosara Joseph, Content Strategist at VentureWeb puts it,“The paramount goal for your product pages should be to Why is it effective? Check out our deep-dive case studies of top 30 Product Pages: TOP 30+ exclusively selected Shopify Product page collection for your inspiration. All the vital data related to your product, such as SKU, color, size, textile, model, version, etc. That’s fine for a first draft, but before you publish your page, make sure to go back and build in a bit of your brand voice. Having related products on a product page isn’t uncommon. Want more inspiration? How-to Videos adopt a time-honored practice of story-telling: Show, don’t tell. Element types: layout, content, forms, articles, products, collections, header. Did you know that around. To use social proof like a pro, you'll need some words from experts. Cross-sell products should be easily-forgotten products: filters for lenses, lighters for gas stove, etc. They delivered, with great advice and even better examples. Log in to your account to manage your business. You write the best product copy! All rights reserved. Product-line videos give customers a sneak-peek into how your products are created, assembled, packaged for shipping. 110+ elements. It gives you a sense of motion and movement so you can instantly imagine how sporty and comfortable you’ll be wearing this product. It takes time, and resources. Shopify Product Uploading. Always be mindful of communicating the consumer benefit for your product’s features. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. Bathroom hygiene is not a household-talk-about product, and even considered taboo. Is it pink? Your product and its price are two things that can guide the amount of content you have on your product page, but the most important factor is always your customers. Recap: The Anatomy of A Perfect Product Page. Set Up Taxes. Custom Product Builder is a unique tool that combines both the functionality for product customization 'Build Your Own Product' and product personalization (Add Monograms & Artwork) in one easy-to-use app with real-time product preview, inventory management & mobile view support. The product page is the last sale point, so if they don't like the product, you are likely to lose the customers. A product page is a page on a website that helps customers decide what to buy. Efforts put into planning will pay off when you need to decide which element you should give priority to, or which elements can be used for A/B tests to boost conversion rate. Here at PageFly, we highly recommend: Shopify Also Bought - A powerful cross-sell and up-sell app that does most of the heavy work for you. Finding the right tools to get the optimal Shopify image sizes can be a right old pickle when there’s so much confusion on the definitions. Having your tax situation set up in advance is critical. Cross-selling. You know your product pages should be convincing more people to add your (awesome) products to their carts, but they don't seem to be—and you're not sure why not, or how to fix it. It wouldn’t be a landing page without some social proof, and the same goes for your product pages. Easy Contact Form by Zotabox. Keep in mind that not everyone has access to high-speed internet, so always optimize your product images to the smallest size. A lot, if you don't grasp the fundamentals: Use breadcrumb navigation to let your visitors know where they are. Your product description should speak the regular shoppers' language, with words, phrases and concepts familiar to them. Locker room motivational speech is done. Welcome back. Nobody likes time running out on them, Limit free shipping. Build a store with Shopify to describe your product even better and showcase your idea. Helix Mattresses has a lot to teach us about product page design. Scroll down from Above the fold, shoppers meet with a complete-your-look collection that will compliment the product. Despite not being a serial killer, he loves Obscure Cinema and Gothic Literature. It's not their fault when online frauds are on the rise and ubiquitous. These may be worthwhile for some products, but only if they are flawlessly executed with high usability and utility for the user. If you don’t have great, versatile photos, how likely are you to get chosen for them? And there’s no way you’ll achieve that without excellent product pages. are uploaded with the utmost efficiency by our team. Here’s an example that SMAKK Studios designed for Wristology. Make sure the upsells are not 25% more expensive than the product your shoppers are buying. *finger snap*”. Conversion rate is stuck at 2%. Bring story-telling into their product page: Visitors can learn about the mission, vision and the story behind the art sole on the boot, hence, get emotionally connected to the brand, instantly. It taps right into one of our psychological phenomena - FOMO - Fear Of Missing Out. The product page is your best opportunity to showcase the value of your products to your customers. Use a clear structure and hierarchy in your copywriting. Countdown clock - a classic trigger you probably saw many times before. Now if you already have a basic Shopify product page and desire to check off every best practice we mentioned earlier, customization is your Arthur sword. Great product photos. Below are the basics to get you started with up-sell: Those are the basics, to help you become a master of upselling and cross-sell, we also put together our trusted resources: Cross-sell, Upsell, Upsell, Cross-sell - I know right, terminologies drove me crazy too! Great product photography also builds the buyer’s trust that you need in ecommerce, especially since the buyer can’t see the product in person, product images speak for your brand. In the two examples below, which one is Upsell, which one is cross-sell? Shopify offers the photo size can be up to 4472*4472 pixels & the file size limits to 20 MB. With the way products are discovered these days, someone might never see your homepage before buying from you, so branding on your pages matters. For more inspiration, check out our Masterlist Of Best Shopify Stores. Copyright © 2020 PageFly. After all, higher time on site = higher interest = higher chance for conversion. It’s equally as important to remember that most of your users won’t read so don’t write too much copy. For all data-driven eCommerce owners, it is an interesting statistic why videos can not be forgotten by eCommerce stores that want to keep going strong in a competitive eCommerce landscape. You’ll start receiving free tips and resources soon. "This is an example from MD Solar Sciences.